{"product_id":"zero-to-one","title":"zero to one","description":"\u003cdiv class=\"kb-desc\" dir=\"ltr\" lang=\"en\"\u003e\n\u003cp class=\"kb-desc__hook\"\u003e\u003cstrong\u003eHow to build the future by creating something truly new.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eAbout the book\u003c\/h3\u003e\n\u003cp\u003eZero to One: Notes on Startups, or How to Build the Future by entrepreneur and investor Peter Thiel is one of the most influential books on startups and innovation. It argues that the greatest companies are built by creating entirely new solutions rather than copying what already exists.\u003c\/p\u003e\n\u003cp\u003eThiel contrasts going from 0 to 1, creating something new, with going from 1 to n, copying and scaling, and draws on his experience with PayPal and early investments such as Facebook.\u003c\/p\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify unique business opportunities others overlook.\u003c\/li\u003e\n\u003cli\u003eUnderstand the difference between innovation and competition.\u003c\/li\u003e\n\u003cli\u003eWhy great startups dominate niche markets.\u003c\/li\u003e\n\u003cli\u003eWhy distribution and sales matter as much as the product.\u003c\/li\u003e\n\u003cli\u003eBuild strong founding teams with a long-term mindset.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Kitaboun","offers":[{"title":"Default Title","offer_id":67657050816686,"sku":"9780753555200","price":1000.0,"currency_code":"DZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/9434\/5134\/files\/kb-cover-zero-to-one.jpg?v=1791569414","url":"https:\/\/kitaboun.com\/ar\/products\/zero-to-one","provider":"kitaboun","version":"1.0","type":"link"}